This has been a full-on video revolution year for marketers.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think.
This trend is fueled by 83% of businesses believing that video marketing gives them a good Return on Investment. I am sure you will find that video marketing is one of the newest additions to your promotion toolbox.
You might still have your doubts. Is it worth it to consider using videos for promoting businesses in your area?
Do you have enough resources to create and use video content in your marketing? The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.
Here are the tips about video that you will want to know so you can share them with your prospective video buyers.
✅ 97% of businesses say that explainer videos help users understand their business better.
✅ 4.6 billion video ads are watched online each year.
✅ 45% of people watch an hour or more of video per day.
✅ Every minute, 72 hours of video are uploaded to YouTube.
✅ Less people read newspapers or use the radio.
✅ People go online to find brands to buy.
Present these findings with businesses in your area. Tell them that they should be using video marketing.
Be confident during your presentation. Your customers are going to see you as an ambassador to produce videos which means you should exhibit full confidence in its capabilities and value to them.
Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.
✅ Video marketing is the way of the future. Local businesses cannot depend on older advertising ideas to make profits. Instead, they must follow their audience to where they go, which is, online.